000011

Document Title History of Advertising Trust: O&M wartime book no 11
Reference HAT OM/11
Date 1945 - 1946
Notes These advertisements were commissioned by the British government and published under Crown Copyright.

Description

A file of newspaper adverts relating to the British government's post-war road safety publicity campaigns. The adverts address the need for motorists, motorcyclists, bicyclists, and pedestrians to be cautious on the road by checking brakes, lighting, and mirrors, by avoiding overtaking or holding on to other vehicles, by taking extra precautions in difficult weather conditions, and by allowing extra time at pedestrian crossings. Other topics covered include the issue of heavier post-war traffic; and the need for teachers and parents to educate children on the Kerb Drill to prevent deaths whilst crossing the road. Publicity campaigns represented in the file include the Kerb Drill campaign; the Learn the Highway Code campaign; the Carelessness Kills campaign; and the Keep Death off the Road campaign, which features stories of incidents that resulted in deaths and injuries, and profiles of victims who will be killed in the future.

Document Title Date
i Front Cover Download PDF (584 KB)
1 I'm rather new to driving, Officer! 1945 Download PDF (594 KB)
1 I'm rather new to driving, Officer! (variation) 1945 Download PDF (594 KB)
2 I'm rather new to driving, Officer! (variation) 1945 Download PDF (506 KB)
3 He ran out from nowhere 1945 Download PDF (558 KB)
3 He ran out from nowhere 1945 Download PDF (558 KB)
4 He ran out from nowhere 1945 Download PDF (520 KB)
5 My brakes let me down on the hill 1945 Download PDF (566 KB)
5 My brakes let me down on the hill 1945 Download PDF (566 KB)
6 My brakes let me down on the hill 1945 Download PDF (522 KB)
7 I'd been working late 1945 Download PDF (549 KB)
7 I'd been working late 1945 Download PDF (549 KB)
8 I'd been working late 1945 Download PDF (518 KB)
9 I'd just taken it over from Dad, Sergeant! 1945 Download PDF (562 KB)
9 I'd just taken it over from Dad, Sergeant! 1945 Download PDF (562 KB)
10 I'd just taken it over from Dad, Sergeant! 1945 Download PDF (513 KB)
11 The road was like ice 1945 Download PDF (568 KB)
11 The road was like ice 1945 Download PDF (568 KB)
12 The road was like ice 1945 Download PDF (490 KB)
13 My windscreen wiper stuck 1946 Download PDF (522 KB)
13 My windscreen wiper stuck 1946 Download PDF (522 KB)
14 My windscreen wiper stuck 1946 Download PDF (494 KB)
15 I'm not used to all this traffic, officer 1946 Download PDF (534 KB)
15 I'm not used to all this traffic, officer 1946 Download PDF (534 KB)
16 I'm not used to all this traffic, officer 1946 Download PDF (508 KB)
17 I couldn't see him for the fog, Mister 1946 Download PDF (585 KB)
17 I couldn't see him for the fog, Mister 1946 Download PDF (585 KB)
18 I couldn't see him for the fog, Mister 1946 Download PDF (542 KB)
19 My brakes didn't act, officer 1946 Download PDF (547 KB)
19 My brakes didn't act, officer 1946 Download PDF (547 KB)
20 My brakes didn't act, officer 1946 Download PDF (494 KB)
21 Your bread is part of the war 1946 Download PDF (444 KB)
21 He was on me before I saw him 1946 Download PDF (550 KB)
21 He was on me before I saw him 1946 Download PDF (550 KB)
22 He was on me before I saw him 1946 Download PDF (475 KB)
23 The greasy road did it, officer 1946 Download PDF (544 KB)
23 The greasy road did it, officer 1946 Download PDF (544 KB)
24 The greasy road did it, officer 1946 Download PDF (493 KB)
25 Oh what have I done? 1946 Download PDF (559 KB)
25 Oh what have I done? 1946 Download PDF (559 KB)
26 Oh what have I done? 1946 Download PDF (502 KB)
27 I can't have killed him! 1946 Download PDF (572 KB)
27 I can't have killed him! 1946 Download PDF (572 KB)
28 I can't have killed him! 1946 Download PDF (495 KB)
29 Don't say she's dead..! 1946 Download PDF (557 KB)
29 Don't say she's dead..! 1946 Download PDF (557 KB)
30 Don't say she's dead..! 1946 Download PDF (494 KB)
31 I've had it, chum 1946 Download PDF (555 KB)
31 I've had it, chum 1946 Download PDF (555 KB)
32 I've had it, chum 1946 Download PDF (491 KB)
33 Killed on the road - tomorrow 1946 Download PDF (578 KB)
33 Killed on the road - tomorrow 1946 Download PDF (578 KB)
34 Killed on the road - tomorrow 1946 Download PDF (542 KB)
35 Next week's road victim 1946 Download PDF (576 KB)
35 Next week's road victim 1946 Download PDF (576 KB)
36 Next week's road victim 1946 Download PDF (500 KB)
37 Will he come back alive? 1946 Download PDF (558 KB)
37 Will he come back alive? 1946 Download PDF (558 KB)
38 Will he come back alive? 1946 Download PDF (514 KB)
39 Tomorrow's road fatality 1946 Download PDF (555 KB)
39 Tomorrow's road fatality 1946 Download PDF (555 KB)
40 Tomorrow's road fatality 1946 Download PDF (512 KB)
41 Under sentence of sudden death 1946 Download PDF (582 KB)
41 Under sentence of sudden death 1946 Download PDF (582 KB)
42 Under sentence of sudden death 1946 Download PDF (501 KB)
43 Only a few hours to live 1946 Download PDF (553 KB)
43 Only a few hours to live 1946 Download PDF (553 KB)
44 Only a few hours to live 1946 Download PDF (512 KB)
45 Keep Death off the Road - Kerb Drill 1946 Download PDF (593 KB)
45 Thank you, teacher! - Kerb Drill 1946 Download PDF (593 KB)
45 Why Kerb Drill? 1946 Download PDF (593 KB)
46 Because YOU understand child nature... Kerb Drill 1946 Download PDF (521 KB)
46 Because YOU understand child nature... Kerb Drill 1946 Download PDF (521 KB)
47 Because YOU understand child nature... Kerb Drill 1946 Download PDF (525 KB)
47 Because YOU understand child nature... Kerb Drill 1946 Download PDF (525 KB)
48 Because YOU understand child nature... Kerb Drill 1946 Download PDF (533 KB)
48 Kerb Drill does curb accidents 1946 Download PDF (533 KB)
49 Kerb Drill does curb accidents 1946 Download PDF (526 KB)
49 Kerb Drill does curb accidents 1946 Download PDF (526 KB)
50 Kerb Drill does curb accidents 1946 Download PDF (533 KB)
50 A Teacher's views on Road Safety - Kerb Drill 1946 Download PDF (533 KB)
51 A Teacher's views on Road Safety - Kerb Drill 1946 Download PDF (542 KB)
51 A Teacher's views on Road Safety - Kerb Drill 1946 Download PDF (542 KB)
52 A Teacher's views on Road Safety - Kerb Drill 1946 Download PDF (556 KB)
52 A Teacher's views on Road Safety - Kerb Drill 1946 Download PDF (556 KB)
53 Next week 20 children will be killed in road accidents - Kerb Drill 1946 Download PDF (515 KB)
55 Do YOU do this? Road Safety No. 25 1946 Download PDF (573 KB)
55 Do YOU do this? Road Safety No. 25 1946 Download PDF (573 KB)
56 Guilty or not guilty? Road Safety No. 26 1946 Download PDF (569 KB)
56 Guilty or not guilty? Road Safety No. 26 1946 Download PDF (569 KB)
57 Which do YOU do? Road Safety No. 27 1946 Download PDF (580 KB)
57 Which do YOU do? Road Safety No. 27 1946 Download PDF (580 KB)
58 Which do YOU do? Road Safety No. 27 1946 Download PDF (608 KB)
58 Which do YOU do? Road Safety No. 27 1946 Download PDF (608 KB)
59 Which do YOU do? Road Safety No. 27 1946 Download PDF (635 KB)
59 Which do YOU do? Road Safety No. 27 1946 Download PDF (635 KB)
59 Which do YOU do? Road Safety No. 27 1946 Download PDF (635 KB)
60 Which do YOU do? Road Safety No. 27 1946 Download PDF (583 KB)
60 Which do YOU do? Road Safety No. 27 1946 Download PDF (583 KB)
61 Do you - or don't you? Road Safety No. 28 1946 Download PDF (611 KB)
61 Do you - or don't you? Road Safety No. 28 1946 Download PDF (611 KB)
62 Careless or Cautious? Road Safety No. 29 1946 Download PDF (597 KB)
62 Careless or Cautious? Road Safety No. 29 1946 Download PDF (597 KB)
63 How do YOU use the road? Road Safety No 30 1946 Download PDF (580 KB)
63 How do YOU use the road? Road Safety No. 30 1946 Download PDF (580 KB)
64 How do YOU use the road? Road Safety No. 30 1946 Download PDF (609 KB)
64 How do YOU use the road? Road Safety No. 30 1946 Download PDF (609 KB)
64 How do YOU use the road? Road Safety No. 30 1946 Download PDF (609 KB)
65 How do YOU use the road? Road Safety No. 30 1946 Download PDF (583 KB)
65 How do YOU use the road? Road Safety No. 30 1946 Download PDF (583 KB)
66 How do YOU use the road? Road Safety No. 30 1946 Download PDF (584 KB)
66 How do YOU use the road? Road Safety No. 30 1946 Download PDF (584 KB)
67 How do YOU use the road? Road Safety No. 30 1946 Download PDF (597 KB)
67 How do YOU use the road? Road Safety No. 30 1946 Download PDF (597 KB)
68 How do YOU use the road? Road Safety No. 30 1946 Download PDF (578 KB)
68 How do YOU use the road? Road Safety No. 30 1946 Download PDF (578 KB)
69 How do YOU use the road? Road Safety No. 30 1946 Download PDF (536 KB)
70 Thank you, Teacher for making my job easier and safer 1946 Download PDF (599 KB)
70 Thank you, Teacher for making my job easier and safer 1946 Download PDF (599 KB)
71 Thank you, Teacher for making my job easier and safer 1946 Download PDF (616 KB)
71 Thank you, Teacher for making my job easier and safer 1946 Download PDF (616 KB)
72 Thank you, Teacher for making my job easier and safer 1946 Download PDF (585 KB)
73 Thank you, Teacher for making the road safer 1946 Download PDF (642 KB)
73 Thank you, Teacher for making the road safer 1946 Download PDF (642 KB)
74 Thank you, Teacher for making the road safer 1946 Download PDF (626 KB)
74 Thank you, Teacher for making the road safer 1946 Download PDF (626 KB)
75 Thank you, Teacher for making the road safer 1946 Download PDF (664 KB)
75 Thank you, Teacher for making the road safer 1946 Download PDF (664 KB)
76 Kerb Drill, Connie! 1946 Download PDF (587 KB)
77 Candidate for Kerb Drill 1946 Download PDF (630 KB)
78 Kerb Drill, Mummy! 1946 Download PDF (612 KB)
79 Do you or don't you Road Safety No. 31 1946 Download PDF (568 KB)
79 Do you or don't you Road Safety No. 31 1946 Download PDF (568 KB)
80 Which do YOU do? Road Safety No. 32 1946 Download PDF (560 KB)
80 Which do YOU do? Road Safety No. 32 1946 Download PDF (560 KB)
81 Which do YOU do? Road Safety No. 32 1946 Download PDF (571 KB)
81 Which do YOU do? Road Safety No. 32 1946 Download PDF (571 KB)
82 Which do YOU do? Road Safety No. 32 1946 Download PDF (564 KB)
82 Which do YOU do? Road Safety No. 32 1946 Download PDF (564 KB)
83 Which do YOU do? Road Safety No. 32 1946 Download PDF (615 KB)
83 Which do YOU do? Road Safety No. 32 1946 Download PDF (615 KB)
83 Which do YOU do? Road Safety No. 32 1946 Download PDF (615 KB)
84 Which do YOU do? Road Safety No. 32 1946 Download PDF (561 KB)
84 Which do YOU do? Road Safety No. 32 1946 Download PDF (561 KB)
85 Which do YOU do? Road Safety No. 32 1946 Download PDF (512 KB)
86 Are you rash or sensible? Road Safety No. 33 1946 Download PDF (613 KB)
86 Are you rash or sensible? Road Safety No. 33 1946 Download PDF (613 KB)
87 Which is your choice? Road Safety No. 34 1946 Download PDF (579 KB)
87 Which is your choice? Road Safety No. 34 1946 Download PDF (579 KB)
88 Learn the Highway Code 1946 Download PDF (519 KB)
89 Are you unwise or wise? Road Safety No 35 1946 Download PDF (576 KB)
89 Are you unwise or wise? Road Safety No. 35 1946 Download PDF (576 KB)
90 Are you unwise or wise? Road Safety No. 35 1946 Download PDF (587 KB)
90 Are you unwise or wise? Road Safety No. 35 1946 Download PDF (587 KB)
91 Are you unwise or wise? Road Safety No. 35 1946 Download PDF (554 KB)
92 Are you unwise or wise? Road Safety No. 35 1946 Download PDF (570 KB)
92 Are you unwise or wise? Road Safety No. 35 1946 Download PDF (570 KB)
93 Are you unwise or wise? Road Safety No. 35 1946 Download PDF (707 KB)
93 Are you unwise or wise? Road Safety No. 35 1946 Download PDF (707 KB)
93 Are you unwise or wise? Road Safety No. 35 1946 Download PDF (707 KB)
93 Are you unwise or wise? Road Safety No. 35 1946 Download PDF (707 KB)
94 Are you unwise or wise? Road Safety No. 35 1946 Download PDF (596 KB)
94 Are you unwise or wise? Road Safety No. 35 1946 Download PDF (596 KB)
95 Do you hinder or help? Road Safety No. 36 1946 Download PDF (594 KB)
95 Do you hinder or help? Road Safety No. 36 1946 Download PDF (594 KB)
96 Common faults or common-sense? Road Safety No. 37 1946 Download PDF (581 KB)
96 Common faults or common-sense? Road Safety No. 37 1946 Download PDF (581 KB)
97 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (594 KB)
97 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (594 KB)
98 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (548 KB)
99 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (618 KB)
99 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (618 KB)
100 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (589 KB)
100 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (589 KB)
101 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (597 KB)
101 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (597 KB)
102 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (710 KB)
102 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (710 KB)
102 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (710 KB)
102 Are you slipshod or sensible? Road Safety No. 38 1946 Download PDF (710 KB)
103 Do YOU observe the Code? Road Safety No. 39 1946 Download PDF (638 KB)
103 Do YOU observe the Code? Road Safety No. 39 1946 Download PDF (638 KB)
104 It isn't worth it. Road Safety No. 41 1946 Download PDF (603 KB)
104 It isn't worth it. Road Safety No. 41 1946 Download PDF (603 KB)
105 Without stopping to think. Road Safety No. 41 1946 Download PDF (671 KB)
105 Without stopping to think. Road Safety No. 41 1946 Download PDF (671 KB)
106 Without stopping to think. Road Safety No. 41 1946 Download PDF (693 KB)
106 Without stopping to think. Road Safety No. 41 1946 Download PDF (693 KB)
107 Without stopping to think. Road Safety No. 41 1946 Download PDF (846 KB)
107 Without stopping to think. Road Safety No. 41 1946 Download PDF (846 KB)
107 Without stopping to think. Road Safety No. 41 1946 Download PDF (846 KB)
107 Without stopping to think. Road Safety No. 41 1946 Download PDF (846 KB)
108 Without stopping to think. Road Safety No. 41 1946 Download PDF (681 KB)
108 Without stopping to think. Road Safety No. 41 1946 Download PDF (681 KB)
109 Without stopping to think. Road Safety No. 41 1946 Download PDF (691 KB)
109 Without stopping to think. Road Safety No. 41 1946 Download PDF (691 KB)
110 Without stopping to think. Road Safety No. 41 1946 Download PDF (621 KB)
111 Without stopping to think. Road Safety No. 41 1946 Download PDF (595 KB)
112 Kerb Drill, Daddy! 1946 Download PDF (624 KB)
113 Must do our Kerb Drill! 1946 Download PDF (593 KB)
114 Kerb Drill, Remember 1946 Download PDF (600 KB)
115 Two of a kind. Road Safety No. 42 1946 Download PDF (690 KB)
115 Two of a kind. Road Safety No. 42 1946 Download PDF (690 KB)
116 Keep Death off the Road. Learn the Highway Code. Particularly Paras. 22-43 & 46-52 1946 Download PDF (1.36 MB)
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