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20.500.12592/0wq7xk

Front Cover

1 Jan 1941

A file containing adverts relating to food supplies, cooking, and healthcare. Publicity campaigns featured in the adverts include {iq}Potato Pete{iq}; {iq}Let's Talk About Food{iq}; and {iq}Food Facts{iq}. Topics addressed in the adverts include the necessity of reducing food wastage at home; changes in regulations for farmers concerning the sale of agricultural produce; and the work of local Food Advice Centres and the ways in which they help the public. Other topics addressed include the health benefits of National Wheatmeal Bread; campaigns to encourage retailers and caterers to sell more of particular types of food of which the supply is plentiful; the need to eat home-grown food to save shipping space; the government's purchase of reserve stocks of cod from Iceland, and a subsequent drive to encourage their consumption; nutritional information about certain kinds of foodstuffs; and tips for retailers to stay patient with their customers.
Collection ID
HATOM
Document Reference
HATOM/10/1
File Reference
HATOM/10
Identifier
10.1080/wtss.hatom.000010.001
Language
English
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 10