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20.500.12592/nm6f09

Front Cover

1 Jan 1942

A file containing adverts relating to food supplies, cooking, and healthcare. Topics addressed in the adverts include recipes containing particular foodstuffs that can be used at home; information on the nutritional value of certain ingredients and the quantities of each required for a healthy diet; the extra rations that expectant mothers and young children are entitled to; the threat of vermin infecting and polluting food stocks; exhortations for catering professionals to use certain ingredients depending on the availability of foodstuffs; and tips for using food as part of a beauty regime. Other topics covered include the use of home-grown foodstuffs so as to save shipping space for essential wartime items; details for farmers regarding government contracts for their produce; and publicity material for retailers to encourage the public to buy particular items of food.
Collection ID
HATOM
Document Reference
HATOM/9/1
File Reference
HATOM/9
Identifier
10.1080/wtss.hatom.000009.001
Language
English
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 9