000008

Document Title History of Advertising Trust: O&M wartime book no 8
Reference HAT OM/8
Date 1941
Notes These advertisements were commissioned by the British government and published under Crown Copyright.

Description

A file containing adverts relating to the "Dr Carrot" publicity campaign. Topics addressed in the adverts include the nutritional value of carrots; recipes giving advice on how to use carrots in domestic cooking as a replacement for other ingredients of which supplies are low; and the benefits of giving raw carrots instead of apples to children at school. Other topics discussed include the ways in which carrots can be used to feed livestock; publicity materials to help sell carrots in retail establishments; and the widely-held belief that carrots will help improve vision during the blackout.

Document Title Date
i Front Cover 1941 Download PDF (657 KB)
1 Let Dr Carrot protect you 1941 Download PDF (899 KB)
1 Dr Carrot: Your winter protector 1941 Download PDF (899 KB)
1 Dr Carrot: Guardian of Health 1941 Download PDF (899 KB)
1 Dr Carrot: Protective specialist 1941 Download PDF (899 KB)
2 Eyes in the blackout (Dr Carrot) 1942 Download PDF (1,001 KB)
2 Carroty George. He's a great favourite 1943 Download PDF (1,001 KB)
2 Let Dr Carrot protect you 1944 Download PDF (1,001 KB)
2 Dr Carrot: Protective specialist 1945 Download PDF (1,001 KB)
2 Dr Carrot: Guardian of Health 1941 Download PDF (1,001 KB)
2 Dr Carrot: Your winter protector 1941 Download PDF (1,001 KB)
3 Clara Carrot is the picture of good health 1941 Download PDF (951 KB)
3 Pop Carrot. It's a question of good taste 1941 Download PDF (951 KB)
3 Carroty George. You can meet young... 1941 Download PDF (951 KB)
3 Clara Carrot. The spice of life 1941 Download PDF (951 KB)
3 Let Dr Carrot protect you 1941 Download PDF (951 KB)
3 Dr Carrot: your winter protector 1941 Download PDF (951 KB)
4 Dr Carrot has arrived! Meet Dr Carrot 1941 Download PDF (807 KB)
4 Dr Carrot has arrived! 1941 Download PDF (807 KB)
5 These will help to sell your carrots 1941 Download PDF (797 KB)
6 These will help to sell your carrots 1941 Download PDF (888 KB)
6 Increase your carrot sales 1941 Download PDF (888 KB)
7 Dr Carrot - the children's friend 1942 Download PDF (748 KB)
8 My Card, says Dr Carrot 1942 Download PDF (768 KB)
9 I'm very popular these days, says Dr Carrot 1942 Download PDF (791 KB)
9 They tell me I'm popular these days 1942 Download PDF (764 KB)
10 Carrots as stock feed 1942 Download PDF (857 KB)
10 I'm well worth clamping 1942 Download PDF (857 KB)
10 Clamp your carrots 1942 Download PDF (857 KB)
11 Dr Carrot at the breakfast table 1942 Download PDF (796 KB)
11 Dr Carrot at the breakfast table 1942 Download PDF (796 KB)
12 Back up my campaign 1942 Download PDF (895 KB)
12 You can increase your carrot sales too! 1942 Download PDF (895 KB)
13 Carrots as cattle feed 1942 Download PDF (867 KB)
13 Carrots as cattle feed 1942 Download PDF (867 KB)
14 Carrots as pig food 1942 Download PDF (918 KB)
14 Carrots as pig food 1942 Download PDF (918 KB)
15 Carrots as horse feed 1942 Download PDF (923 KB)
15 Carrots as horse feed 1942 Download PDF (923 KB)
16 Carrots in the hen run 1942 Download PDF (916 KB)
16 Carrots in the hen run 1942 Download PDF (916 KB)
17 Their carrot sales are up, what about yours? 1942 Download PDF (884 KB)
17 You can increase your carrot sales 1942 Download PDF (884 KB)
18 Have you tasted 1942 flan 1942 Download PDF (788 KB)
19 Let me steer you to increased carrot sales 1942 Download PDF (869 KB)
19 Their carrot sales are up, what about yours? 1942 Download PDF (869 KB)
20 Try this tea-time novelty (carrots) 1942 Download PDF (843 KB)
20 You'll like this new sweet 1942 Download PDF (843 KB)
20 Here's a cold weather supper 1942 Download PDF (843 KB)
20 Carrots as stock feed 1942 Download PDF (843 KB)
21 My card, says Dr Carrot 1942 Download PDF (751 KB)
22 Let me steer you to increased carrot sales 1942 Download PDF (977 KB)
22 They all tell me they're selling more carrots 1942 Download PDF (977 KB)
23 Good roly poly never palls 1942 Download PDF (792 KB)
24 Good morning, your carrot sales are rising of course? 1942 Download PDF (1.48 MB)
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