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20.500.12592/b9czm2

Front Cover

1 Jan 1940

A file containing adverts relating to military and industrial recruitment, savings and finance, healthcare, and civil aviation, both during and after the war. Advertising campaigns featured in the file include the {iq}Squanderbug{iq}; {iq}Your Wiser Self{iq}; {iq}Salute the Fighting Forces{iq}; and {iq}From a Doctor's Diary{iq}. Topics covered in the file include the need for civilians to invest in savings to help the war effort and post-war reconstruction; a government scheme to help businesses recruit effectively after the war; recruitment drives for the Women's Auxiliary Air Force, the Women's Royal Naval Service, and the Auxiliary Territorial Service; and wartime and post-war vacancies in the Royal Air Force and the Royal Navy. Other topics covered include the issue of venereal disease and ways to prevent its spread; post-war air travel around the world; the work of the Navy, Army and Air Force Institutes overseas and the need to recruit volunteers at home; and a recruitment campaign for nurses.
Collection ID
HATOM
Document Reference
HATOM/5/1
File Reference
HATOM/5
Identifier
10.1080/wtss.hatom.000005.001
Language
English
Pages
1
Published in
United Kingdom
Series
History of Advertising Trust: O&M wartime book no 5