000002

Document Title History of Advertising Trust: O&M wartime book no 2
Reference HAT OM/2
Date 1941 - 1950
Notes These advertisements were commissioned by the British government and published under Crown Copyright.

Description

A file of newspaper adverts from the British government's publicity campaigns on saving coal and other commodities. Topics addressed in the adverts include the saving of fuel for the war effort by domestic and industrial consumers; restrictions on coal allowances; the increase of fuel efficiency in the use of coal, gas, and electricity for heating, lighting, and cooking; and the recruitment of fuel watchers in industry. Other topics covered include the need for overseas trade, including the export of machinery to cover imports of food supplies and raw materials; changes to the provision of clothing coupons, including special provisions for infants and industrial workers; the wearing of white by pedestrians for night-time road safety; air-raid precautions in the home; and post-war recruitment for the Civil Defence Services and the Regular and Territorial Armies. Publicity campaigns represented in the file include Firebomb Fritz; and the Battle for Fuel campaign.

Document Title Date
i Front Cover Download PDF (734 KB)
9 What do I do... if I think my house needs redecorating? 1941 Download PDF (646 KB)
10 What do I do... to bottle fruit without sugar? 1941 Download PDF (623 KB)
140 Coal supplies during August-October 1943 Download PDF (663 KB)
142 Management must save more fuel this year 1943 Download PDF (745 KB)
144 Build up the mining army 1943 Download PDF (836 KB)
145 Industry must make even greater fuel economies this year 1943 Download PDF (725 KB)
146 Together we'll get the coal! 1943 Download PDF (853 KB)
148 Coal is the driving force of war 1943 Download PDF (812 KB)
150 Would they find them in your factory? 1943 Download PDF (727 KB)
151 Save fuel for battle 1943 Download PDF (723 KB)
152 Save fuel for battle 1943 Download PDF (748 KB)
154 Save fuel for battle 1943 Download PDF (783 KB)
155 The next item is the heating system 1943 Download PDF (813 KB)
156 Save fuel for battle 1943 Download PDF (766 KB)
157 Save fuel for battle 1943 Download PDF (763 KB)
158 It's up to us now! 1943 Download PDF (676 KB)
160 Save fuel for battle 1943 Download PDF (700 KB)
161 Are you using anthracite and coke? 1943 Download PDF (719 KB)
162 The next item is the heating system 1943 Download PDF (800 KB)
164 How much will you save to make bombers? 1943 Download PDF (734 KB)
166 Your coal allowance for January 1944 Download PDF (682 KB)
168 Before you light a fire read this warning 1944 Download PDF (719 KB)
170 Coal for factories urgent announcement 1944 Download PDF (723 KB)
172 Factory coal orgent announcement 1944 Download PDF (733 KB)
174 We must save more fuel for battle! 1944 Download PDF (765 KB)
176 We must save more fuel for battle! 1944 Download PDF (742 KB)
178 Before you use the oven 1944 Download PDF (781 KB)
178 Before you use a gas or electric fire 1944 Download PDF (745 KB)
180 Coal supplies during April. Notice to domestic consumers 1944 Download PDF (779 KB)
180 A ban on all forms of heating. An appeal to every man and woman in the country 1944 Download PDF (749 KB)
182 The ban on all forms of heating. What the Orders say. 1944 Download PDF (765 KB)
182 Coal supplies during May and June 1944 Download PDF (766 KB)
183 The ban on all forms of heating is again in force 1944 Download PDF (657 KB)
184 Your fuel watchers and [Fuel Efficiency Bulletins] bring immediate results 1944 Download PDF (689 KB)
186 Coal supplies 1st May to 31st October 1944 Download PDF (830 KB)
186 Fight fuel waste with fewer furnaces 1944 Download PDF (824 KB)
188 Sensible ways to save fuel in the house. As every housewife ought to know... 1944 Download PDF (658 KB)
190 Look to these leakages 1944 Download PDF (787 KB)
190 Sensible ways to save fuel in the home. Planning winter warmth 1944 Download PDF (749 KB)
191 Planning factory fuel efficiency 1944 Download PDF (725 KB)
192 Gas taps and top tips 1944 Download PDF (787 KB)
193 Domestic coal supplies November-January 1944 Download PDF (689 KB)
194 If the board met in the boiler house... 1944 Download PDF (831 KB)
194 Make fuel efficiency the basis of your industrial economy. New textbook 1944 Download PDF (742 KB)
195 Which of you gentlemen can say what this is for? 1944 Download PDF (729 KB)
196 Thought I was on fire watch... honest I did! 1944 Download PDF (791 KB)
196 But Sir, you did say BULLY TINS 1945 Download PDF (718 KB)
197 Coal restrictions Feb 1 to April 30 1945 1945 Download PDF (675 KB)
198 Soon you don't hardly notice all this waste heat, Sir 1945 Download PDF (802 KB)
198 Urgent call to cut consumption of gas and electricity 1945 Download PDF (701 KB)
199 How to make immediate savings in the use of gas and electricity in Industry 1945 Download PDF (802 KB)
199 Coal restrictions Feb 1 to April 30 1945 1945 Download PDF (801 KB)
200 These three bulletins show the way to immediate savings 1945 Download PDF (838 KB)
200 The urgent item is gas and electricity 1945 Download PDF (758 KB)
201 Coal supplies for 12 months from 1st May 1945 Download PDF (690 KB)
202 More work from your steam 1945 Download PDF (842 KB)
202 More steam from your coal 1945 Download PDF (756 KB)
203 Fuel efficiency starts with you 1945 Download PDF (817 KB)
203 How industry can save gas 1945 Download PDF (749 KB)
204 How much coal may I have? 1945 Download PDF (693 KB)
205 Stoking is a skilled job 1945 Download PDF (808 KB)
205 Better ways of using oil fuel 1945 Download PDF (721 KB)
206 Wartime pooled output [and] economic peacetime production 1945 Download PDF (762 KB)
206 Coal supplies May 1st-October 31st 1945 1945 Download PDF (665 KB)
207 Maximum war demand [and] economic peactime output 1945 Download PDF (731 KB)
208 No outdoor display or decorative lighting 1945 Download PDF (777 KB)
208 Production for war [and] conversion for peace 1945 Download PDF (780 KB)
212 Will gas pressure be cut this winter? 1945 Download PDF (653 KB)
213 House coal - what are the facts? 1945 Download PDF (765 KB)
213 Productions for warfare [and] contributions to peace 1946 Download PDF (730 KB)
214 How can I save electricity? 1946 Download PDF (725 KB)
214 Industrial Revolution of 1946 1946 Download PDF (707 KB)
215 How can I save electricity? 1946 Download PDF (748 KB)
215 The basic raw material of industry 1946 Download PDF (721 KB)
216 The foundation of all our hopes and plans 1946 Download PDF (731 KB)
216 Save fuel at home. Save fuel at work 1946 Download PDF (703 KB)
217 If gold were the only source of energy 1946 Download PDF (742 KB)
217 Save fuel at Home. Save fuel at work. 1946 Download PDF (720 KB)
218 The National Duty of MAKING DO 1946 Download PDF (748 KB)
218 Save fuel at Home. Save fuel at work. 1946 Download PDF (726 KB)
219 Save fuel at Home. Save fuel at work. 1946 Download PDF (759 KB)
219 Scarcity is the mother of invention 1946 Download PDF (741 KB)
220 An out of date symbol of Prosperity 1946 Download PDF (789 KB)
220 An appeal to the commercial instinct 1946 Download PDF (740 KB)
221 Coal supplies 1st May 1946-30th April 1947 1946 Download PDF (767 KB)
221 The folly of 'fudging a reckoning' 1946 Download PDF (748 KB)
222 The obvious still pays a dividend 1946 Download PDF (763 KB)
222 Your part in averting disaster 1946 Download PDF (741 KB)
223 Coal supplies 1st Nov 1946-30th April 1947 1946 Download PDF (766 KB)
223 Help him to say "Yes" when you ask for what you want 1946 Download PDF (746 KB)
224 Sir, don't let your new radio go up the chimney 1947 Download PDF (742 KB)
224 Coal supplies 1st May 1947-30th April 1948 1947 Download PDF (742 KB)
225 Fuel Crisis - towards the way out 1947 Download PDF (658 KB)
226 Fuel Crisis - towards the way out 1947 Download PDF (717 KB)
226 Take your pick 1947 Download PDF (717 KB)
227 Fuel Crisis - towards the way out 1947 Download PDF (718 KB)
227 Fuel Crisis - towards the way out 1947 Download PDF (668 KB)
228 Fuel Crisis - towards the way out 1947 Download PDF (732 KB)
228 They can't tell me how to run a home! 1947 Download PDF (732 KB)
229 Fuel Shortage - Warning 1951 Download PDF (846 KB)
229 Official warning 1951 Download PDF (868 KB)
229 I must iron! 1947 Download PDF (868 KB)
229 You need a fire when it's really cold 1947 Download PDF (842 KB)
230 What? Shiver in my bedroom? 1947 Download PDF (824 KB)
230 Official warning. Your Danger! Your remedy! 1951 Download PDF (773 KB)
230 Until April please be extra careful 1951 Download PDF (773 KB)
230 Until April please be extra careful 1951 Download PDF (818 KB)
231 I couldn't look my baby in the face! 1947 Download PDF (729 KB)
231 But I must pop it in the oven, Auntie! 1947 Download PDF (698 KB)
232 No electric fires during peak periods - please! 1947 Download PDF (751 KB)
232 I can't do this in cold water 1948 Download PDF (692 KB)
233 No electric fires during peak periods - please! 1948 Download PDF (792 KB)
233 I can't type with cold fingers 1948 Download PDF (714 KB)
234 What? Make him dress in the cold? 1948 Download PDF (763 KB)
234 Coal supplies 1st May 1948-30th April 1949 1948 Download PDF (705 KB)
235 No electric fires during peak periods - please! 1948 Download PDF (741 KB)
235 If you want to change your coal merchant 1949 Download PDF (741 KB)
236 Coal supplies 1st May 1949-30th April 1950 1949 Download PDF (864 KB)
236 Coal supplies 1st May 1950-30th April 1951 1950 Download PDF (862 KB)
236 If you want to change your coal merchant 1950 Download PDF (822 KB)
237 Gas Act, 1948 1949 Download PDF (744 KB)
238 Gas Act, 1948 1949 Download PDF (1,018 KB)
239 Gas Act, 1948 1949 Download PDF (861 KB)
239 Gas Act, 1948 1950 Download PDF (825 KB)
240 Gas Act, 1948 1950 Download PDF (922 KB)
240 Gas Act, 1948 1950 Download PDF (957 KB)
240 Gas Act, 1948 1950 Download PDF (873 KB)
241 Gas Act, 1948 1950 Download PDF (835 KB)
241 Gas Act, 1948 1950 Download PDF (835 KB)
241 Gas Act, 1948 1950 Download PDF (812 KB)
242 Gas Act, 1948 1950 Download PDF (784 KB)
249 Rationing of Clothing, Cloth and Footwear from June 1 1941 Download PDF (789 KB)
250 Rationing of Clothing, Cloth and Footwear from June 1 1941 Download PDF (789 KB)
251 Rationing of Clothing, Cloth, Footwear and Knitting Wool has begun 1941 Download PDF (735 KB)
252 Rationing of Clothing, Cloth, Footwear and Knitting Wool has begun 1941 Download PDF (766 KB)
253 Clothes and coupons 1941 Download PDF (723 KB)
254 New official list of coupons needed for clothing and footwear 1941 Download PDF (765 KB)
255 Coupons for babies clothes 1941 Download PDF (773 KB)
256 Clothing coupons 1941 Download PDF (729 KB)
257 Extra clothing coupons for older children 1941 Download PDF (661 KB)
258 Clothes rationing - new adjustments 1941 Download PDF (783 KB)
259 5 answers when you have your new clothing book 1942 Download PDF (681 KB)
260 Changes in coupon values from 14ht June 1942 1942 Download PDF (783 KB)
261 More about the new clothing book 1942 Download PDF (691 KB)
262 Extra coupons for older children are ready now 1942 Download PDF (779 KB)
263 Extra coupons for manual workers 1942 Download PDF (759 KB)
264 Coupon changes on or after 11 October 1942 1942 Download PDF (745 KB)
265 Concentration of the clothing industry 1943 Download PDF (646 KB)
266 Utility Furniture 1943 Download PDF (701 KB)
267 Changes in coupon values from 15th August 1943 1943 Download PDF (770 KB)
268 Extra coupons for manual workers in agriculture and industry 1943 Download PDF (735 KB)
270 Clothing Coupons. 24 from August 1st 1944 Download PDF (843 KB)
269 Extra clothing coupons for manual workers in agriculture and industry 1944 Download PDF (803 KB)
270 Clothing coupons. Valid on September 1st 1944 Download PDF (787 KB)
270 The more we send abroad... the more we can bring in 1944 Download PDF (745 KB)
271 Sending machinery to S. Africa... means hides for Britain 1945 Download PDF (740 KB)
271 Sending out goods like these... brings home goods like these 1946 Download PDF (664 KB)
272 Sending machinery to S. Africa... means hides for Britain 1946 Download PDF (762 KB)
272 Motor-cars for Australia... mean meat for Britain 1946 Download PDF (707 KB)
273 Because we need imports... we must pay with exports 1946 Download PDF (715 KB)
273 How does the American loan affect the export drive? 1946 Download PDF (679 KB)
274 To balance our trade...we must build up exports 1946 Download PDF (733 KB)
274 A big push on exports... will bring the imports we need 1946 Download PDF (689 KB)
275 Demobilised? Issue of 26 further clothing coupons 1946 Download PDF (631 KB)
291 For your family's safety get this book 1940 Download PDF (713 KB)
291 This book brings safety right into your own home 1940 Download PDF (788 KB)
292 Act now! Your family looks to you 1940 Download PDF (751 KB)
293 Firebomb Fritz will come again 1941 Download PDF (834 KB)
294 Fireguards get ready! Firebomb Fritz is coming over 1941 Download PDF (735 KB)
295 Cinders for your breakfast says Firebomb Fritz 1941 Download PDF (715 KB)
296 Fireguards get ready! Firebomb Fritz is coming 1941 Download PDF (696 KB)
300 Increases in National Health and Pensions contributions 1946 Download PDF (697 KB)
300 National Insurance 1946 Download PDF (697 KB)
304 Will war come again? A quiz you must answer 1951 Download PDF (812 KB)
304 Do you expect another war? 1951 Download PDF (806 KB)
304 Have we to face another war? What's your view? 1951 Download PDF (779 KB)
305 War - could it happen? 1951 Download PDF (648 KB)
312 "Get me out of this dump" says Jack Scrap 1951 Download PDF (631 KB)
324 Warning. Use less coal gas [and] electricity 1951 Download PDF (674 KB)
324 Act now by using less coal gas [and] electricity 1951 Download PDF (674 KB)
341 For safety's sake wear something white 1940 Download PDF (672 KB)
342 For safety's sake wear something white 1940 Download PDF (609 KB)
343 For safety's sake wear something white 1941 Download PDF (700 KB)
344 For safety's sake wear something white 1941 Download PDF (748 KB)
344 For safety's sake wear something white 1941 Download PDF (748 KB)
344 For safety's sake wear something white 1941 Download PDF (670 KB)
345 For safety's sake wear something white 1941 Download PDF (749 KB)
345 For safety's sake wear something white 1941 Download PDF (749 KB)
345 For safety's sake wear something white 1941 Download PDF (689 KB)
346 For safety's sake wear something white 1941 Download PDF (731 KB)
346 For safety's sake wear something white 1941 Download PDF (731 KB)
346 For safety's sake wear something white 1941 Download PDF (671 KB)
347 For safety's sake wear something white 1941 Download PDF (725 KB)
347 For safety's sake wear something white 1941 Download PDF (725 KB)
347 For safety's sake wear something white 1941 Download PDF (690 KB)
349 Battle School for Industry 1947 Download PDF (782 KB)
349 Aren't you a little behind the times sir? 1947 Download PDF (782 KB)
350 Open letter to an arm-chair Army critic 1948 Download PDF (770 KB)
350 Now they're turning soldiers into citizens 1948 Download PDF (770 KB)
351 Open letter to all employers 1948 Download PDF (768 KB)
351 An ex-serviceman asks - Why me? I've had my war! 1948 Download PDF (753 KB)
352 In defence of Britain... How employers can help 1948 Download PDF (640 KB)
360 The Town and Country Planning Act, 1947 1949 Download PDF (643 KB)
372 The Petroleum Board will be dissolved 1948 Download PDF (588 KB)
388 Gas makes the most of Britain's wealth 1948 Download PDF (836 KB)
388 Gas makes the most of Britain's wealth 1948 Download PDF (788 KB)
389 Gas makes the most of Britain's wealth 1948 Download PDF (805 KB)
389 Gas makes the most of Britain's wealth 1948 Download PDF (761 KB)
390 Gas makes the most of Britain's wealth 1948 Download PDF (793 KB)
390 Gas makes the most of Britain's wealth 1949 Download PDF (793 KB)
391 Gas makes the most of Britain's wealth 1949 Download PDF (785 KB)
391 Wealth is what you do with it 1949 Download PDF (785 KB)
392 There's gold in grime! 1949 Download PDF (767 KB)
392 Dirty work! 1950 Download PDF (764 KB)
393 Grime doesn't pay 1949 Download PDF (752 KB)
393 The debits and credits of dirt 1949 Download PDF (724 KB)
394 Do you make things - or buy things? 1950 Download PDF (642 KB)
395 Cash up the chimney 1949 Download PDF (739 KB)
395 Are you house hunting - or house planning? 1950 Download PDF (675 KB)
396 Efficient natural ventilation 1950 Download PDF (865 KB)
396 Are you planning heat for yourself - or hundreds? 1950 Download PDF (767 KB)
396 Do you cater - or are you catered for? 1950 Download PDF (777 KB)
397 Do you look after your health - or the health of hundreds 1950 Download PDF (710 KB)
397 Gas in the Design for Living (exhibition) 1950 Download PDF (712 KB)
398 A contribution by gas to increased industrial output 1950 Download PDF (736 KB)
398 Save gas now to save coal 1951 Download PDF (700 KB)
399 Economise in fuel 1941 Download PDF (702 KB)
400 Save fuel for the factories 1941 Download PDF (713 KB)
401 Use less coal this winter 1941 Download PDF (669 KB)
402 Turn the gas down whenever you can 1941 Download PDF (676 KB)
403 Switch off the electricity whenever you can 1941 Download PDF (676 KB)
404 Your kitchen range must burn less this winter! 1941 Download PDF (678 KB)
405 Don't 'roar' the fuel away 1941 Download PDF (662 KB)
406 Have a fire in only one room 1941 Download PDF (697 KB)
406 Make the most of a 'nice hot oven' 1941 Download PDF (697 KB)
406 When room is warm switch fire 'down' or 'off' 1941 Download PDF (697 KB)
406 Have breakfast in the kitchen 1941 Download PDF (697 KB)
407 Don't force the boiler 1941 Download PDF (632 KB)
407 Use firebricks in the grate 1941 Download PDF (632 KB)
408 We must go easy with the fuel this Christmas 1941 Download PDF (678 KB)
409 Use less hot water 1941 Download PDF (711 KB)
409 Never keep the kettle on the boil 1941 Download PDF (711 KB)
409 When room is warm switch fire 'down' or 'off' 1942 Download PDF (711 KB)
409 Bank fires with slack 1942 Download PDF (711 KB)
410 Go easy with the poker 1942 Download PDF (723 KB)
410 Never wash under a running tap 1942 Download PDF (723 KB)
410 Save fuel for the factories 1942 Download PDF (723 KB)
410 Save fuel for the factories 1942 Download PDF (723 KB)
411 Save fuel for the factories 1942 Download PDF (726 KB)
411 Save fuel for the factories 1942 Download PDF (726 KB)
411 Save fuel for the factories 1942 Download PDF (726 KB)
411 Save fuel for the factories 1942 Download PDF (726 KB)
413 Why we must save coal now 1942 Download PDF (700 KB)
414 Cut them out! 1942 Download PDF (767 KB)
415 Turn the gas down 1942 Download PDF (805 KB)
416 How to fill in your Household Fuel Form 1942 Download PDF (700 KB)
417 Don't waste gas! 1942 Download PDF (819 KB)
418 Use less water on it! 1942 Download PDF (761 KB)
419 The Minister of Fuel asks you to keep within your fuel target for the year 1942 Download PDF (1.32 MB)
421 The battle for fuel 1942 Download PDF (806 KB)
422 The battle for fuel 1942 Download PDF (765 KB)
423 The Battle for Fuel Communique No 1 1942 Download PDF (800 KB)
424 The Battle for Fuel Communique No 3 1942 Download PDF (801 KB)
431 The Battle for Fuel Communique No 11 1942 Download PDF (815 KB)
432 The Battle for Fuel Communique No 12 1942 Download PDF (822 KB)
433 The Battle for Fuel Communique No 13 1942 Download PDF (818 KB)
434 The Battle for Fuel Communique No 14 1942 Download PDF (817 KB)
435 The Battle for Fuel Communique No 15 1942 Download PDF (827 KB)
436 The Battle for Fuel Communique No 16 1942 Download PDF (838 KB)
437 The Battle for Fuel Communique No 17 1942 Download PDF (854 KB)
438 The Battle for Fuel Communique No 18 1942 Download PDF (852 KB)
441 The Battle for Fuel Communique No 24 1943 Download PDF (840 KB)
442 Ad in the form of an agenda for Company Directors 1943 Download PDF (709 KB)
443 Ad in the form of an agenda for Company Directors 1943 Download PDF (723 KB)
444 Ad in the form of an agenda for Company Directors 1943 Download PDF (722 KB)
445 Ad in the form of an agenda for Company Directors 1943 Download PDF (734 KB)
446 Ad in the form of an agenda for Company Directors 1943 Download PDF (745 KB)
447 The Battle for Fuel Communique No 30 1943 Download PDF (842 KB)
448 Coal supplies during April, May and June 1943 1943 Download PDF (682 KB)
449 Coal supplies during July, August, September and October 1943 Download PDF (710 KB)
450 The Minister of Fuel and Power speaks to factory managements 1943 Download PDF (1.87 MB)
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